Thursday, June 24, 2010

Quality > Value



Before the "hubster" went off to work this morning, I decided to make some fresh OJ. I had bought a bag of oranges that were about $2.49/bag. In the bag were 9 oranges....it took 5 oranges to make 10 oz. So, IF I was to do the math, that's pretty expensive OJ. I would have to say though, its way better than the stuff you buy in the store. As I was cleaning the many different parts of the food processor, cups, strainer (I don't like pulp) and the knife that it took to actually make the juice I was thinking of the cost difference and I got a little perturbed. It costs more for ME to squeeze MY own juice???? I'm doing the work! and it costs more???? How did things get turned so upside down? From what I know, processed OJ contains the entire orange, peels and all....plus, the color difference between the fresh and the store bought is dramatic. If more people knew what freshly squeezed looked and tasted like, there would be an outcry of outrage and a protest to have OJ returned to its natural state...but instead, we the consumer has been lulled into thinking that OJ should be more yellow than orange...hmmmm, interesting once you think about it. I think we've gotten in the mindset of more for less is better....when in fact, its the other way. If, when I am to go grocery shopping, I concentrate less on "value" and more on quality and buy less --to keep within budget--we'll be eating better and less. Which will be better for us in sooo many different ways. OK, that's my rant for the day...now onto other things!


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